30多年前，央视还是默默无闻的小单位，甚至被人误认为是"演电影的"，不是新闻媒体。
本书记录了作者在中央电视台35年来的工作经历，以作者的亲身经历为主线，折射了央视35年来从探索到转折、发展、启动新媒体战略的全过程，其中不乏央视台前幕后的一些故事。
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